Atmana Inc.

Performance Marketing Manager

Description

Who are We: Atmana

  • We are on an epic mission: to help millions of millennials around the world reduce their digital addictions (social media, video games, excessive smartphone use etc.).
  • We are a rocket ship: We move at a fast pace. Our speed ensures that each of us learn and get better each day. You can expect to learn 10x more than in a big, Cosy company.
  • We are all-rounders: As we are a very small team, each of us get to work on and learn about all stages of product development: ideation->architecting->coding->testing->shipping->debugging

Responsibilities

  • Drive revenue growth for the company through a combination of paid and unpaid channels.
  • Ensuring positive ROI on all paid campaigns
  • In addition to paid campaigns, execute on free sources of revenue growth like automated campaigns on clever-tap, referral flow etc.
  • Design, ideate and execute on experiment on various paid/non-paid campaigns focused on revenue growth.
  • Be hands on all the campaigns and optimise campaigns to the minutest details.

Requirements

  • 3-6 years of experience in digital/performance marketing or similar roles
  • Agency experience is a must
  • Run all forms of paid campaigns including SEM, display, retargeting, video, app marketing, influencer marketing, etc.
  • Must have run live campaigns in Western countries.
  • Should be a highly data-driven person who understands the various aspects of CAC, payback period, CPM, CPC, and other required metrics.
  • Should be familiar with analytics/attribution tools like apps-flyer, clever tap/amplitude/mix-panel, etc.
  • Should be flexible to work on various aspects of paid marketing, including, designing a landing page, designing creatives, conversion optimization, etc.
  • Should be open to working on non-paid growth initiatives e.g. ASO, email marketing, referral flow, etc.
  • Prior experience in a start-up with <20 employees will be an added advantage.
  • Prior experience in handling Rs. 20L+ marketing budget per month will be an added advantage.

Soft” Requirements:

  • Ability to ship things fast: The most important thing for us is getting products in front of users quickly.
  • Self-driven nature: You will be the sole engineer for a project in most cases. So, you will need to drive the product here
  • Quick learner: We are quite agile in adding features and technologies. You will need to keep pace
  • Attention to detail: We aren’t a large organization with redundant documentation. So, you must understand requirements quickly
  • Independence of thought, and clarity of mind: Employees who have been associated with us for the longest time are ones who challenged our status quo and proved us wrong. We love such people.

Job details

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